Sounds of the East

Future in the Past

September, 2025

Brown oversized sleeveless long faux fur coat, leopard-print bodysuit, white speckled fur mini skirt, dark brown rolled-edge sheer skirt, purple crocodile-embossed high-heeled sandals by Jacques Wei. Gold beaded coral earrings, gold seaweed-beaded necklace by Gaki Fiber. Silver square-flower bracelet by YVMIN

Contemporary fashion is a complex cultural phenomenon. It carries society’s shifting understandings of beauty, art, and culture across different stages. Its progression is not linear, but rather dispersed cycles and parallel flows: the rise of one trend often coincides with the decline of another. The future has always been latent within the present, as fashion moves endlessly between openness and closure—layering, renewing, and regenerating itself.

It is within this context that contemporary Eastern fashion emerges. It is not a mere replication of tradition, but an echo that transcends time and culture. From ancient memory to avant-garde exploration, Eastern designers continually reconstruct their cultural language within the currents of globalization—abstracting tradition, expressing it through contemporary forms, turning design into resonance and imagery into narrative.

This weaving of past, present, and future nourishes fashion, allowing inspiration to endure and driving its ceaseless cycle of renewal. No longer bound to ethnic symbols, it transforms into a vessel for contemporary expression. Each story becomes an open question: how is the East to be heard, to be seen, and to be reshaped in the present?

Eastern aesthetics, therefore, are not merely a presentation of fashion, but an act of cultural inquiry. In this project, we bring together the works of eleven independent Chinese designers, guiding viewers through a landscape of cycles and overlays—to listen, to the silent sounds of the East.

Contemporary fashion carries society’s shifting understandings of beauty, art, and culture across different stages.

Beige openwork knitted dress and sequined embroidered cocoon skirt by YA YI. Woven straw hat by Zhuchongyun

Sage camel patchwork openwork bodysuit, patchwork backless cut-out camisole, tie-dye openwork tights by Rui. Agate tassel shawl with sea-flower and barnacle beading worn as a waist chain by Gaki Fiber. Black tall fisherman boots by Untitlab

The progression of fashion is not linear, but rather dispersed cycles and parallel flows.

Denim sculptural bustier, sculptural wide-leg pants by Liwen Liang. Gold pointed-toe flats by Zhuchongyun

From ancient memory to avant-garde exploration, Eastern designers continually reconstruct their cultural language within the currents of globalization.

Black woven embroidered dress, black sculptural skirt, gold pointed-toe flats, black raffia shoulder bag worn as a headpiece by Zhuchongyun

This weaving of past, present, and future nourishes fashion, allowing inspiration to endure and driving its ceaseless cycle of renewal.

Black sculptural three-dimensional dress by Bad Binch TONGTONG. Black handmade silk peony flower by YA YI. Black bow pointed-toe heels by Untitlab

Black dress, black leather over-the-knee boots by QiuHao

Each story becomes an open question: how is the East to be heard, to be seen, and to be reshaped in the present?

White nomadic ritual robe by MAISON de SIT.E. Black high-heeled lace-up sandals by QiuHao

Olive green velvet structured turtleneck top, brown Aladdin-style cinched waist dress by Oude Waag. Black pointed-toe heels by Rui

Eastern aesthetics are not merely a presentation of fashion, but an act of cultural inquiry.

Red off-shoulder fringed knit top, sculptural knit bucket skirt, black sequined knit vest, black sequined cylindrical skirt by Alwoods

Credits


Photographer

ELIO QIU


Editor

JUNO XIE

TONGTONG RUBY (STUDIO VISUELLE)

Makeup


Stylist



ZHANG QI

Hair


Models

HOUJING CUI (EFFECT MODELS)

WANG YUANXIANG (SUPERMII MODELS)

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